Now taking early signups · Ireland

From
Her
Kitchen.

Recipes whispered across generations in India's finest family kitchens. Now made for families in Cork, Dublin, and everywhere in between.

Swadh (स्वाद) means taste in Sanskrit. It's what's been missing from the supermarket shelf — authentic, chemical-free curry pastes that honour the grandmothers who perfected them over lifetimes, and the families who deserve to enjoy them.

Indian grandmother grinding spices in a traditional kitchen

"I never wrote the recipe down. I learned it watching my mother's hands. The colour of the oil when the spices were ready — that was the real secret."

👵
Surinder Kaur
Amritsar, Punjab · Recipe since 1962
6
Regional recipes
0%
Artificial additives
4
Diet groups
6
Regional recipes
0%
Artificial additives
4
Diet groups
Launching April 2026
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Be among the first families
No Artificial Additives✦Grandmother's Recipes✦ Vegan Options✦Gluten-Free✦ Keto Friendly✦Dairy-Free✦ Regional Indian Heritage✦Made for Irish Families✦ स्वाद — Real Taste✦ No Artificial Additives✦Grandmother's Recipes✦ Vegan Options✦Gluten-Free✦ Keto Friendly✦Dairy-Free✦ Regional Indian Heritage✦Made for Irish Families✦ स्वाद — Real Taste✦
Our Story

Two kitchens.
One idea.

"Every grandmother in India has a version. The spices change by village. The technique changes by season. But the love — that never changes."

Swadh was born from a simple observation: the curry pastes on Irish supermarket shelves taste nothing like the food they're meant to recreate. They're loaded with additives, palm oil, and preserved into blandness.

Meanwhile, the real recipes exist — they've been passed down for generations in kitchens across Kerala, Punjab, Kashmir, Tamil Nadu, Goa, and Delhi. We went looking for them. We found them. And using modern clean-label technology and a genuine passion for flavour, we're bringing them to your family table.

🧄 Whole spice blends
🫙 No palm oil
🌿 Vegan options
🇮🇪 For Irish families
💛 Zero artificial preservatives

"A recipe whispered by a grandmother in Kerala. Tested in a kitchen in Cork. Perfected with technology and love — for the family sitting down to dinner tonight."

— The Swadh Promise
The Swadh Difference

Read the label.
Then decide.

The Supermarket Shelf
Typical Curry Paste
What you've been settling for
Ingredients23+
Palm oilYes
MaltodextrinYes
Artificial coloursYes
Added sugarYes
Recipe originFactory
Spice qualityProcessed
VS
Swadh
Grandmother's Recipe
What your family deserves
Ingredients9 or fewer
Palm oilNone
MaltodextrinNone
Artificial coloursNone
Added sugarNone
Recipe originHeritage
Spice qualityWhole
The Range

Six regions.
Six grandmothers.
Six pastes.

Each jar carries a story — a real place, a real culinary tradition, and a woman who kept it alive. Vote for the paste you'd buy first — it decides what we make.

Punjab, North India
🍅
Amritsari Masala
You know it as Tikka Masala
👵
Surinder Kaur, 78
Amritsar, Punjab · Recipe since 1962

"In our house, the tomatoes were always charred first over the open flame. That smokiness — that's what people are missing."

🇮🇪 Like rich Irish stew warmth — but with fire and fragrance
🌱 Vegan🌾 GF🥛 Dairy-Free
Lucknow, Uttar Pradesh
✨
Awadhi Shahi Korma
You know it as Korma
👵
Noor Fatima, 84
Lucknow, UP · Recipe since 1955

"This was the dish we made for weddings. We would grind cashews and slow-cook the onions for hours — that patience is the real secret of Korma."

🇮🇪 Like a Sunday roast sauce — gentle, fragrant, utterly comforting
🌱 Vegan🌾 GF🥛 Dairy-Free
Old Delhi, North India
🧈
Dilli Makhani
You know it as Butter Chicken
👵
Kamla Devi, 81
Chandni Chowk, Delhi · Recipe since 1968

"My mother-in-law said butter makes everything better. I proved you can get the same silk with cashews. She never admitted I was right."

🇮🇪 Like the richest Sunday gravy — silky, indulgent, and deeply comforting
🌱 Vegan🌾 GF🥛 Dairy-Free
Chettinad, Tamil Nadu
🌶️
Chettinad Milagu Curry
You know it as Madras
👵
Meenakshi Pillai, 76
Karaikudi, Tamil Nadu · Recipe since 1971

"Chettinad people are spice merchants — our routes were our trade. We used kalpasi, marathi mokku — spices the rest of India forgot."

🇮🇪 Like a Kerry lamb stew that spent a year on the spice route
🌱 Vegan🌾 GF🥑 Keto🥛 Dairy-Free
Goa, West Coast India
🔥
Goan Vindalho
You know it as Vindaloo
👵
Maria Fernandes, 79
Panjim, Goa · Recipe since 1958

"The Portuguese brought the vinegar. We added the fire. Four hundred years later, nobody argues about who made it better."

🇮🇪 Like Connemara lamb pie — if it took a ferry to Goa and never came back
🌱 Vegan🌾 GF🥑 Keto🥛 Dairy-Free
Punjab / Haryana, North India
🥬
Sarson da Saag
You know it as Saag
👵
Harbhajan Kaur, 83
Ludhiana, Punjab · Recipe since 1952

"In winter, every farm woman in Punjab makes saag. When the mustard fields turn yellow — that's when you start. Farming food. Honest food."

🇮🇪 Like colcannon's bold, iron-rich, spiced Indian cousin from the farm
🌱 Vegan🌾 GF🥑 Keto🥛 Dairy-Free
Dead Simple

One jar. Twenty minutes.
Real dinner.

01
🫙
Choose your paste
Pick from six regional recipes — each with a story, a grandmother, and a real heritage behind it.
→
02
🍳
Cook in 20 minutes
Add your protein or veg, stir in the paste, and let the spices do what grandmothers spent decades perfecting.
→
03
🍽️
Serve something real
Restaurant-quality curry, at home, with no artificial anything. Your family won't believe it came from a jar.
Find Your Match

Which grandmother
cooked for you?

Answer four quick questions and we'll match you to the paste — and the grandmother — who perfected it for your palate.

What's your ideal Friday night dinner?
Pick the one that speaks to you most
🥘Something warm and comforting — the whole family happy
🔥Something bold that makes me feel alive
🧈Something rich and indulgent — pure comfort food
🌿Something fresh and nutritious — good for the body
🍅
Your perfect Swadh paste is
Amritsari Masala
In the spirit of Surinder Kaur, Amritsar

Rich, warming and deeply satisfying.

← Take it again
Early Access

Be first
at the table.

Join the Swadh waitlist — early supporters get exclusive first access and a launch discount when we hit Irish shelves.

€5.99 per jar
That's just €1.50 per serving for a restaurant-quality curry
🎁
Share & move up the waitlist
Every friend you refer moves you closer to the front — and earns you a bigger launch discount.
No spam. Just a heads-up when Swadh hits shelves.

You're on the list!

Share your personal link below to move up the waitlist — every friend you bring earns you a bigger launch discount.

https://swadh.ie/join?ref=YOURCODE
Quick question: €5.99 per jar feels...
Thanks — this shapes our pricing. You matter.
Questions

Before you ask.

Is this really different from what's on the shelf? +

Fundamentally, yes. Most supermarket pastes use 20+ ingredients including palm oil, maltodextrin, artificial colours, and processed spice extracts. Swadh uses 9 or fewer whole ingredients — the same ones a grandmother in Punjab or Tamil Nadu would use. No shortcuts, no fillers. The difference is in the first taste.

I've never made a curry from scratch. Can I use this? +

That's exactly who this is for. Swadh pastes contain the complex spice work already done — the part that takes a grandmother decades to perfect. You add protein or vegetables, stir in the paste, and cook for 20 minutes. If you can make pasta sauce, you can make this.

Are the grandmother stories real? +

Every recipe is rooted in a real regional culinary tradition — Amritsari Masala from Punjab, Awadhi Korma from Lucknow, Chettinad from Tamil Nadu. The stories honour the women who kept these traditions alive across generations. We're documenting their heritage as part of the Swadh mission.

When will Swadh actually launch? +

We're launching in April 2026. Right now we're validating demand — your interest directly shapes which paste we manufacture first. Waitlist members get first access, a launch discount, and a voice in what Swadh becomes.

What about allergens and dietary needs? +

Every Swadh paste is vegan, gluten-free, and dairy-free by default. Several are also keto-friendly. Full allergen information and FSAI-compliant labelling will be on every jar. We're building this for every family at the table — including yours.

€5.99 — why does it cost more than what's on the shelf? +

Most supermarket pastes use palm oil and processed spice extracts to keep costs down. Swadh uses whole spices, no fillers, and heritage recipes that require higher-quality sourcing. At €1.50 per serving, you're paying less than a takeaway coffee for a restaurant-quality family dinner. The question isn't why Swadh costs more — it's why the others cost so little.